How to Find Influencers for Digital Campaigns

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Did you know that 92% of marketers who used influencers for their marketing in 2017 found it to be effective?

Have you been contemplating finding influencers to help market your brand? Influencers can really help grow your business by organically connecting your brand with their trusted audience.

Read on to learn how to find influencers for digital campaigns.

How to Find Influencers for Digital Campaigns

Finding influencers for your brand sounds simple but sometimes it's not as easy as it sounds. Finding influencers for digital campaigns is most successful when a little preparation and planning happens beforehand.

Where to Find Influencers?

The following is a list of some of the tools available out there to find influencers. Make sure you do your research the tools are not limited to the list below:

Social Media

This is one of the easiest ways to find influencers for digital campaigns. You can do a search to see who is already talking about you. Look to see who has mentioned your brand already and check out their profile.

Influence.co

This is a tool with an influencer database for almost every niche out there. You are able to search for an influencer that wants to work with brands. It's a free tool unless you are contacting more than 30 influencers per month.

Little Bird

This is a paid tool that helps you discover influencers that are validated by their peers on Twitter for different topics.

Brandwatch

This is a paid tool that built an influence Graph to discover influencers by topic. Some of Brandwatch's useful features include audience insight, influencer research, alerts, and social analytics.

Tips for Making the Process Easier

The tips below will help you avoid picking the wrong type of influencers for your digital campaign.

Who is Your Audience?

First, it's important to understand who your audience is and make sure that the target audience is following the influencer you are considering using. Your target audience should be the same as your influencer's audience to make sure your products are shown to a relevant audience that will want your product.

Know Your Influencer

Evaluating your influencer is a not only a great idea but necessary to ensure you have the right influencer for the job. You will want to evaluate the following parameters for a contending influencer:

Authenticity

Take a look at your potential influencers posts and see how authentic they seem. When they recommend a product it shouldn't seem like they are just talking about it because they've been paid. It should seem like they truly believe in whatever they are recommending.

Niche

Make sure your influencer's niche is aligned with your brand and products. It wouldn't make sense to hire an influencer whose niche is makeup and your product is tech gadgets. 

Reach

This is the total number of followers an influencer has on their social media and/or blogs or vlogs. Your influencer doesn't have to have millions of followers but a decent amount will be helpful. You just don't want to hire an influencer that has no followers because who will your product be marketed to in that case?

Engagement

This is another important number to factor in because it shows how many of their followers are interested in the content they post. If they have crickets on their posts it shows their audience isn't really interested in what they post.

Personality

Study the influencers' personality through their posts to make sure their style and personality align with your brand and your message. 

Right Influencer = Successful Campaign

That's right taking the time to find the right influencers for digital campaigns will ensure a successful campaign. Focus on building a long term relationship with your influencer for continued growth for both your brand and your influencer.

Looking for someone to do the legwork for you on finding the right influencer for your brand? Contact us we would love to chat more about your brand and find the right influencer for you!